Why the automotive industry is still male-dominated
The majority of car buyers in America are women. But most management roles in the auto industry are held by men. We talk with Diane Caplan, a Houston car industry professional who’s among those changing that.
Khodrocar - The majority of car buyers in America are women. But most management roles in the auto industry are held by men.
As the annual Houston Auto Show is in full swing at NRG Center through the weekend showcasing vehicles ranging from power trucks to electric vehicles to luxury sedans, we wondered whether that gender dynamic in the industry is changing.
So, Houston Matters producer Celeste Schurman caught up with Diane Caplan, the head of marketing and brand management at Post Oak Motor Cars, the exclusive Gulf Coast Bentley, Bugatti, and Rolls-Royce dealer.
As you’ll hear in the audio above, she's an example of one of the women who have been making inroads into what has long been a more male-dominated industry.